30.01.2026; Харків, Україна: IX Міжнародна наукова конференція «Міжгалузеві диспути: динаміка та розвиток сучасних наукових досліджень»
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THE ROLE OF UX/UI IN PERCEIVED SECURITY, ENGAGEMENT, AND CUSTOMER RETENTION IN MOBILE BANKING APPS

  • Maksym Zdorovyi
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Опубліковано 30.01.2026

Як цитувати

Zdorovyi, M. (2026). THE ROLE OF UX/UI IN PERCEIVED SECURITY, ENGAGEMENT, AND CUSTOMER RETENTION IN MOBILE BANKING APPS. Матеріали конференцій МЦНД, (30.01.2026; Харків, Україна), 41–48. вилучено із https://archives.mcnd.org.ua/index.php/conference-proceeding/article/view/1358

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Анотація

This paper examines how UX/UI design in mobile banking apps affects user engagement, conversion, and retention. It reviews academic research and industry case studies (e.g., Monobank, Revolut, N26) across the US, Ukraine, EU, and global markets. Findings show that intuitive interfaces, simplicity, and personalization significantly boost engagement and conversion, while trust signals and gamification improve retention. The study recommends iterative, data-driven UX design and strategic features (e.g. streamlined onboarding, referrals) to maximize customer satisfaction and loyalty.

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Посилання

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